Target accounts with precision, not spray and pray
Account selection, tiered engagement, multi-channel orchestration, and account-level analytics for teams running ABM motions.
Fit + Intent
Account scoring
Tier 1/2/3
Tiered engagement
Coordinated
Multi-channel orchestration
Account-level
Attribution
Selection
Account selection & scoring
Build your target account list using firmographic, technographic, and intent signals. Score accounts by fit and engagement. Tier them (1/2/3) for resource allocation.
- •
ICP-Based Scoring
Score accounts against your ideal customer profile using company size, industry, technology stack, funding stage, and growth signals.
- •
Intent Signal Integration
Layer in third-party intent data to see which accounts are actively researching your category. Prioritize accounts showing buying signals right now.
- •
Tiered Resource Allocation
Automatically assign accounts to Tier 1, 2, or 3 based on fit and intent scores. Each tier gets a corresponding level of investment and attention.
Orchestration
Multi-channel orchestration
Coordinate outbound (email, calls, LinkedIn), advertising, content, and events at the account level. Every touchpoint is planned, not random. SDRs, AEs, and marketing all see the same account plan.
- •
Unified Account Plans
One plan per account visible to every team member. Marketing, SDRs, and AEs coordinate their activities instead of working in silos.
- •
Channel Coordination
Synchronize outbound sequences, ad campaigns, content delivery, and event invitations. Each channel reinforces the others.
- •
Tier-Based Playbooks
Different engagement strategies for each tier. Tier 1 gets 1:1 attention. Tier 2 gets 1:few campaigns. Tier 3 gets programmatic coverage.
Penetration
Account penetration tracking
Track how deep you are in each account — number of contacts engaged, departments reached, seniority levels covered. Identify gaps in multi-threading and surface next-best contacts.
- •
Contact Coverage Map
See how many contacts you have engaged per department and seniority level. Identify white space where you need more relationships.
- •
Next-Best Contact Suggestions
AI recommends which contacts to add based on gaps in your coverage. Get titles, departments, and suggested outreach approaches.
- •
Engagement Depth Scoring
Track not just reach, but depth of engagement per contact. Distinguish between a cold email open and a multi-call relationship.
Analytics
Account-level analytics
Attribution at the account level, not just the lead level. See which accounts are progressing, which are stalling, and what activities are moving them forward. Pipeline and revenue by account tier.
- •
Account-Level Attribution
Attribute pipeline and revenue to account-level activities, not just individual lead touches. See the real impact of your ABM program.
- •
Pipeline by Tier
Track pipeline generation, velocity, and conversion rates by account tier. Know whether your Tier 1 investment is paying off compared to Tier 2 and 3.
- •
Activity Impact Analysis
Understand which activities — events, direct mail, executive dinners, ad impressions — correlate with account progression. Double down on what works.
How it works
From ICP definition to measurable ABM results in three steps.
Define your ICP criteria
Set your ideal customer profile using firmographic, technographic, and intent signals. The system scores and ranks your total addressable market.
Build tiered target lists
Automatically tier accounts by fit and intent. Assign engagement playbooks to each tier so every account gets the right level of attention.
Orchestrate and measure
Launch coordinated multi-channel campaigns. Track engagement, penetration, and pipeline at the account level to measure what is working.
Integrations
Connect to the advertising, enrichment, and intent platforms your ABM program depends on.
Salesforce
LinkedIn Ads
Google Ads
Clearbit
6sense
Ready to run ABM that actually works?
Stop spreading your budget thin. Get a personalized walkthrough of GTMStack Account-Based Marketing.