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Playbook SDR Ops Manager

SDR Daily Workflow Playbook

A structured daily workflow for SDRs to maximize productivity and pipeline generation. Covers time blocks, call targets, and follow-up cadences.

Daily Schedule Overview

Block your day into focused work sessions. Avoid checking email or Slack continuously. Context switching kills productivity.

Time BlockDurationActivityFocus
8:00-8:3030 minMorning prepReview tasks, prioritize accounts, check intent data
8:30-10:0090 minOutbound block #1Calls, emails, LinkedIn outreach
10:00-10:3030 minAdmin and responsesReply to emails, update CRM, log activities
10:30-12:0090 minOutbound block #2Calls, emails, LinkedIn outreach
12:00-12:3030 minLunch breakStep away from screens
12:30-1:0030 minResearch and prepAccount research for afternoon outreach
1:00-2:3090 minOutbound block #3Calls, emails, LinkedIn outreach
2:30-3:0030 minFollow-upsReply to inbound responses, schedule meetings
3:00-4:0060 minOutbound block #4Final push on calls and emails
4:00-4:3030 minEnd-of-day wrapLog all activities, prep tomorrow’s list, update pipeline

Morning Prep Checklist

  1. Check your sequencing tool for tasks due today (calls, emails, LinkedIn steps).
  2. Review any overnight inbound leads assigned to you.
  3. Check intent data or engagement alerts for priority accounts.
  4. Identify your top 5 accounts for the day and prepare personalized talking points.
  5. Review your calendar for any meetings that will interrupt outbound blocks.

Activity Targets

These are baseline daily minimums. Top performers typically exceed these by 20-30%.

ActivityDaily TargetWeekly Target
Outbound calls40-60200-300
Personalized emails30-40150-200
LinkedIn touches15-2075-100
New conversations started5-825-40
Meetings booked1-25-10

Call Block Best Practices

  • Stand up during calls. It improves your energy and tone.
  • Use a call script as a guide, not a word-for-word reading.
  • Leave voicemails on the first and third attempt only. Keep them under 30 seconds.
  • After every call, log the outcome immediately. Do not batch CRM updates.
  • If you reach a gatekeeper, be polite and direct. Ask for the best time to reach your contact.

End-of-Day Review

Spend the last 30 minutes of each day preparing for tomorrow:

  1. Log all activities and update contact records in the CRM.
  2. Move any no-show meetings to a follow-up sequence.
  3. Review your pipeline and flag stalled opportunities for your manager.
  4. Identify 5 new accounts to add to tomorrow’s priority list.
  5. Write down one thing you learned today and one thing to improve tomorrow.

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