LinkedIn Outreach Sequence

Sequence Overview

This 14-day sequence combines LinkedIn actions with supporting email touches. Each step builds on the previous one to create familiarity before the ask.

Day	Action	Channel	Goal
1	View profile + engage with a post	LinkedIn	Create visibility
2	Send connection request (with note)	LinkedIn	Get accepted
4	Like or comment on their recent post	LinkedIn	Build familiarity
5	Send first message	LinkedIn DM	Start a conversation
7	Supporting email #1	Email	Provide value, reference LinkedIn
9	Share relevant content via DM	LinkedIn DM	Deliver value
11	Supporting email #2	Email	Follow up with a different angle
14	Final message with clear CTA	LinkedIn DM	Ask for the meeting

Connection Request Template

Keep it under 300 characters. No pitch in the connection request.

“Hi [First Name], I’ve been following [Company]‘s work in [specific area]. I share a lot of content about [relevant topic] and thought it would be great to connect.”

Message Templates

Day 5, First Message:

“Thanks for connecting, [First Name]. I noticed [Company] is [specific observation, e.g., hiring for X roles, expanding into Y market]. We have been working with similar teams on [specific outcome]. Would a brief conversation make sense?”

Day 9, Value Share:

“[First Name], thought you might find this useful. [Link to a relevant article, case study, or data point]. We put this together based on what we are seeing across [industry/segment]. Happy to share more if it is relevant to what you are working on.”

Day 14, Final Message:

“[First Name], I do not want to be the person who keeps following up without adding value. If [pain point or goal] is a priority for your team this quarter, I would love 15 minutes to share how [Customer Name] solved a similar challenge. If the timing is not right, no worries at all.”

Best Practices

• Personalize every message. Reference something specific from their profile, posts, or company news.
• Never pitch in the connection request. It kills acceptance rates.
• Space your LinkedIn activity throughout the day. Do not send 50 connection requests in one batch.
• Track response rates by message step to identify where prospects drop off.
• A/B test your first message every 2 weeks with a sample of 30+ prospects.

Exit Criteria

Remove a prospect from this sequence if:

• They accept a meeting (move to meeting prep flow)
• They respond with a clear “not interested” (mark as closed-lost, revisit in 6 months)
• They do not accept the connection request within 7 days (move to email-only sequence)
• They have not responded to any of the 3 DMs (move to a nurture list)